1/6/2024 0 Comments Gong notetakerFor example, while sales reps are often happy to discuss competitive scenarios, they rarely take the time to record competitive details in the CRM. These future releases will benefit competitive intelligence and strategy professionals who struggle to gather real-time market intelligence, particularly from remote individuals. Find out what really happened by pulling Gong snippets into Crayon, where they’ll be matched with the notes that our system pulls in from Salesforce. Win-loss analysis: When an account is won or lost, the notes you find in your CRM will only tell one side of the story.Remove the middleman by automatically pulling these insights out of Gong transcripts and pushing them into your Crayon portal. Field intelligence : Your prospects and customers are sharing intel with your colleagues every single day.The integration between Crayon and Gong gets competitive intel into an account executive’s hands quickly and easily, drastically improving competitive positioning for reps to level up their game.”Ĭrayon listed two other Gong-related initiatives on its roadmap to assist CI and strategy professionals: “However, despite these efforts, there’s still friction around the adoption and use of these enablement materials. “Product marketers and competitive intelligence professionals dedicate a tremendous amount of time ensuring sales reps are equipped with the most up-to-date competitive and market intelligence,” stated Crayon CPO Erica Jenkins. It now delivers a daily log of competitive mentions to sales reps, providing them with battlecard links and links to call transcripts that help them write follow-on messaging that parries competitive statements. Furthermore, this intelligence is rarely tied to competitive battlecards for sales reps.Ĭompetitive Intelligence Platform Crayon is looking to address these issues. Still, this intelligence needs to be regularly and directly reviewed, making it more of a hit-or-miss proposition. Vendors such as Gong and Chorus can tag competitors and product requests. One of the unsung benefits of conversational intelligence is market and competitive monitoring for product and strategy teams. It highlights accounts showing interest in the rep’s company, recommended leads, past customers at a new company, and opportunities at risk due to headcount changes. Another new feature is a Weekly Leads and Accounts List Digest that suggests the most relevant Leads (contacts) and Accounts for outreach. The alert is displayed on the Homepage and is shared for both acquired and acquiring companies. Sales Navigator added M&A Alerts for saved companies. SNAP integrations are also available across major CRMs and SEPs, including Salesforce, MS Dynamics 365, HubSpot, Salesloft, Outreach, and Groove. The SNAP integration is only available to Gong customers with Sales Navigator Advanced or Advanced Plus licenses. “Successful go-to-market teams understand that contact inspection and validation are paramount to successful deal management.” Bringing together these two powerful datasets will give sales reps insights and recommended next steps that result in more closed deals, faster,” commented Gong’s Senior Director of Market Strategy Craig Hanson. “Integrating Gong’s Reality Platform with LinkedIn Sales Navigator is all about empowering revenue teams with actionable sales intelligence they need to build stronger relationships with prospects more efficiently. Furthermore, Sales Navigator within Gong helps reps build credibility, establish rapport, and multithread. The SNAP integration provides context around key accounts and the demand unit, helping them build broader relationships and leverage TeamLink (colleague) connections. “Sales Navigator does a great job of providing the former, and Gong’s Reality Platform, the latter.” “Being a great seller requires two datasets – the quantitative data of when to reach out to whom and the qualitative data of, once you connect with those people, ensuring you have a full view of deal health and that you are employing sales best practices in all your interactions,” argued LinkedIn’s Head of Product and Solutions Marketing Nicole Desjardins. Contacts may be viewed or Saved as Leads in Sales Navigator. ![]() Functionality includes executive profile display, related leads, icebreakers, and introductions. Joint customers can view LinkedIn Sales Navigator Embedded Profiles directly in Gong. Gong is the latest RevTech company to join LinkedIn’s SNAP program of Sales Navigator integrations. SNAP integrations support LinkedIn content display and functionality within partner platforms. Postal via RollWorks’ Sales Insights for HubSpot Connectorįollow me on Twitter My Tweets Categories.RollWorks Journey Events and Sales Inights for HubSpot.View MichaelRLevy’s profile on LinkedIn.View Michael_R_Levy’s profile on Twitter.
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